For a place brand to be effective, it is vital that it is based in fact. The York Narrative involved an in-depth research process including a digital survey, round table discussions, one-on-one meetings, workshops in community centres, schools, universities and businesses and interactive displays in public spaces.
The Research and Evidence : Related Resources
Key Document: Executive Summary of Research
This report summarises the full research process and evidence base sitting behind the York Narrative.
Key Document: Developing the Narrative
This document that summarises how the York Narrative was developed.
