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The Narrative Baseline

Over 6000 people contributed to shaping the York Narrative by sharing their perceptions of York and their opinions of what is needed to support York’s future development and positioning as a place to live, work, study, visit and invest. The key insights from the various research and consultation activities are brought together in this summary report.

About this report

This report is an executive summary of the research process and evidence base sitting behind the York Narrative, carried out by Hemingway Design, Creative Tourist Consults, For The Love of Place, Mediale, Make It York, City of York Council and partners between March and October 2019.

It presents the key insights which informed strategic decision-making at various points during the development of the narrative.

This report draws on a wealth of detailed and robust datasets, all of which are available as an evidence base of each part of the process.

DOWNLOAD – Key Document: Executive Summary of Research

Executive Summary of Research: Related Resources

Key Document: Developing the Narrative

This document takes you through the collaborative process of development, from initial findings to finished narrative.

Key Document: The York Narrative

This document describes the York Narrative, the thinking behind it, a history of storytelling and the supporting evidence. It also includes a set of York timelines that act as a visual storytelling tool to demonstrate the values through 2000 years of history.

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Make it York is the lead for tourism in York and is also coordinating delivery of the city's Cultural Strategy. Get in touch to find out how we can help you implement the York narrative in your organisation.