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Key Document: Developing the Narrative

The York Narrative was developed through a collaborative process between our consultants and 100+ stakeholders. This document takes you through that process, from initial findings to finished narrative. It also includes a set of York timelines that act as a visual storytelling tool to demonstrate the values through 2000 years of history.

About this key document

We asked York residents, visitors, businesses, students and commuters to tell us what York most means to them. We found that for York there is an underlying story that needs to be told – a story of a city that reinvents itself – through more than 2000 years of change, the people of York not only prevailed, but flourished. Through careful development this led to the York Narrative, a set of values for the city which provides a more nuanced, engaging, truthful and future-proof image of York.

DOWNLOAD – Key Document: Developing the Narrative

Developing the Narrative: Related Resources

Key Document: Executive Summary of Research

This report summarises the full research process and evidence base sitting behind the York Narrative.

Key Document: The York Narrative

This document describes the York Narrative, the thinking behind it, a history of storytelling and the supporting evidence.

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Make it York is the lead for tourism in York and is also coordinating delivery of the city's Cultural Strategy. Get in touch to find out how we can help you implement the York narrative in your organisation.