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Guidelines: Writing

The way we talk or write influences how people think and feel about our place, so it’s essential to get it right. If we want all of our audiences – from residents to visitors to investors – to really understand who we are and what we stand for, then we need to communicate with them in the right way.

About these guidelines

Use these guidelines to ensure that your written or spoken communications support the York narrative, and supply them to copywriters as part of any brief.

 

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Guidelines: Writing - Related Resources

Guidelines: Images

Guidelines to help you choose images and video that will help to demonstrate the York narrative.

Guidelines: Events

A framework to help you make sure the narrative is reflected and celebrated when organising and/or hosting events.

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Make it York is the lead for tourism in York and is also coordinating delivery of the city's Cultural Strategy. Get in touch to find out how we can help you implement the York narrative in your organisation.