Measuring the impacts the York Narrative brings to the city will help show how perceptions of the city change over time. It should be part of an ongoing process to inform future activities.
Evaluation needs to be part of an ongoing process. Knowing how York was perceived in 2019, at the start of this programme, and monitoring whether there have been any changes will be important to understand when considering what’s important for the city going forward.
The following evaluation framework will help you add some key measures into your own monitoring or help you to develop monitoring approaches where none already exist. They are purposely light-touch, recognising that many city partners will already have their own impact monitoring place which this needs to complement.
These guidelines look at objectives, process and suggested measures.
DOWNLOAD – Guidelines: Monitoring and Evaluation
This key document describes the York Narrative and starts to explain thinking behind it, a history of storytelling and the supporting evidence.
This document will help you make the case for adopting the York narrative in your organisation. You can use it to develop internal buy in, as well as to support you in attracting external investment.
Make it York is the lead for tourism in York and is also coordinating delivery of the city's Cultural Strategy. Get in touch to find out how we can help you implement the York narrative in your organisation.
