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Guidelines: Events

Events are one of the most impactful ways to influence public perception about York. Imaginative events embedded in their locale have the opportunity to have an effect much wider than their immediate context and significantly benefit the city economy.

About these guidelines

Use these guidelines to create powerful events, or rethink existing events to better communicate and support the York narrative.

DOWNLOAD – Guidelines: Events

York Narrative Research: Related Resources

Guidelines: Writing

Guidelines to write about York, to help you or brief your copywriter.

Guidelines: Images

Guidelines to help you choose images and video that will help to demonstrate the York narrative.

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Make it York is the lead for tourism in York and is also coordinating delivery of the city's Cultural Strategy. Get in touch to find out how we can help you implement the York narrative in your organisation.