The Brand Filter is a useful tool for hands-on place brand management.
It helps determine how ‘on-brand’ an organisation, activity or product is – and the extent to which the organisation’s activities or projects influence how York is perceived. In this context “on-brand” means how much the organisation is demonstrating York’s values.
The brand filter is a tool to assess how much your organisation or activity are most likely to express York’s values and how well it communicates them to others. You can then use the findings to identify actions that will make you more ‘on-brand’. Use these as part of the brand filter workshop.
DOWNLOAD: Brand Filter Templates
This workshop is designed to prompt group discussion to help organisations plot a course of action that will ensure their activity demonstrates York’s values.
Watch the masterclass to learn why the York narrative is so vital to the future of our city, and hold a session to screen it in your organisation to get everyone on board.
Make it york is the lead for tourism in york and is also co-ordinating delivery of the city's Cultural strategy. Get in touch to find out how we can help you implement the york narrative in your organisation.
