In 2020, Visit York released a new tourism strategy based on data generated through an engagement programme with visitors.
In 2020, Visit York released a new tourism strategy based on data generated through an engagement programme with visitors.
The new strategy aims to ensure that York is a robust, sustainable and profitable destination that focuses on the enjoyment of the city for all.
How does the Visit York Tourism Strategy support the York Narrative? Here's some examples...
The aim is to lead the way in the tourism sector by treating residents and visitors as one audience, in order to create a place that everyone wants to be.
The strategy is focused on prioritising a positive experience for everyone in the city – meaning residents as well as visitors. It recognises that it is enjoyable interaction with residents is an important part of the visitor experience, and the work that residents do to enable this should be acknowledged and appreciated.
The strategy focuses on growth through inclusion and accessibility, where promotional activity speaks to everyone in the city.
