The Brand Filter is a useful tool for hands-on place brand management. It helps determine how ‘on-brand’ an organisation, activity or product is – and the extent to which it influences how York is perceived.
It is ideal for use in groups and workshops to prompt discussion, and to help plot a course of action that ensures your activity will embody the narrative values in what it does and how it does it – but also in how effectively it communicates the values of York clearly to a target audience.
When assessing your company, product or idea, this tool will help you ask yourselves honestly and critically as to how much it is
DOWNLOAD: Brand Filter Workshop
Watch the masterclass yourself and screen as part of a workshop in your organisation to gain a better understanding of place branding, and why it's so important for York.
Download these templates to accompany the Brand Filter Workshop
Use this document as a presentation to kick off workshops and discussion sessions relating to The York Narrative
Make it york is the lead for tourism in york and is also co-ordinating delivery of the city's Cultural strategy. Get in touch to find out how we can help you implement the york narrative in your organisation.
