As we know, York needs as many organisations and groups as possible to adopt the narrative in what they do. The more our activities and communications reflect our shared values, the more quickly the perception of York will change. This checklist details some of the reasons why and how to use the York Narrative.
Making the Benefits Case: Related Resources
Place Brand Masterclass
Watch the masterclass to learn why the York narrative is so vital to the future of our city, and hold a session to screen it in your organisation to get everyone on board.
Brand Filter Workshop
This workshop is designed to prompt group discussion to help organisations plot a course of action that will ensure their activity demonstrates York’s values.
